"FINDING THE KEY TO ONE'S INDIVIDUALITY"
Eyewear is an essential piece as a finishing touch to portray one’s individuality. The mission of Lucky Selectism is to have each and every individual to accentuate their own unique self and style.
For creating unique and practical Sunwear collections, Lucky Selectism is highly inspired by the vintage and retro style eyewear specifically from the 1930’s to 1980’s. The brand admires the history of fashion and the story behind each and every fashion item that people have loved.
From this inspiration, Lucky Selectism has an exceptional admiration of antiques and vintage. The brand has collected vintage eyewear frames and Sunwear from the 1930’s to 1980’s to research the philosophy of each design and get inspired to create its own eyewear line that will be fond of for a long period of time with many different people. It is Lucky Selectism’s mission to create an eyewear line that will be remembered and is original yet, creative and practical.
FAMILY BUSINESS
Lucky Selectism is a family business expanded from South Korea, where one of three major optical shows in Asia, The DIOS is held. With the heritage of multiple generations sharing the same mission and values of developing quality glasses with more dynamic design, every Lucky Selectism product is crafted through the family-owned manufacturer; one of the world's most refined production lines.
PERSONALIZED FITTING
- Available in LS Flagship Store
Personalized fitting on Lucky Selectism housed pieces is available at every Lucky Selectism Flagship store.
VEGAN LEATHER CASE
- Designed in NYC
Designed in New York City, the vegan leather case with Lucky Selectism logo and key engraving included in every eyewear purchase enables showcasing the product with its foldable structure. Cleaning cloth with Lucky Selectism signature engraving also enclosed.
CR 39 LENSES / CELLULOSE ACETATE
- MAZZUCCHELLI, ITALY
Established in 1849, Mazzuchelli has a heritage of 6 generations sharing the same mission and values: Excellence in innovation and quality with a focus on tradition and craftsmanship.
BARREL HINGE
Barrel Hinges consist of many interlocking loops that are highly durable and easy to repair. Lucky Selectism Sunwear contains a maximum of 4 hinges for high stability and sturdiness. The more interlocking loops eyewear has, the more stable it is. Most eyewear has a maximum of 2 or 3 hinges but for higher security, Lucky Selectism Sunwear contains a maximum of 4 hinges. Also, barrel hinges are easy to repair since the hinges are stabilized with a small screw.